Australia’s leading fundraiser for cancer support, Dry July, is aiming to reach a major impact milestone this year: $100 million raised since its launch in 2008 for vital, often overlooked cancer support services.

This has only been made possible thanks to the generosity of Australians who’ve taken up the challenge to go alcohol-free each July in support of those affected by cancer.

This year, the nation is once again being called on to rally behind the cause, because there’s nothing more powerful than showing up for others.

With one Australian diagnosed with cancer every three minutes and more than 15,000 expected to be diagnosed this July alone, there are 15,000 reasons to take on the Dry July challenge.

Whether it’s a family member, a friend, or a colleague, most Australians know someone affected by cancer. That’s why the demand for life-changing support services continues to grow.

Brett Macdonald, Dry July Co-Founder, said the initiative started as a personal challenge between a few mates and "never imagined it would grow into something that has impacted the lives of so many".

"We would be incredibly proud to reach the $100 million milestone, but it can only be possible with the support of everyday Australians stepping up to support people going through one of the toughest times of their lives."

Gillian Odbert, CEO of the Dry July Foundation, added: “Every Australian knows someone affected by cancer, and while the physical impact is often visible, the emotional toll can be just as heavy and far less recognised.

"The funds raised through Dry July go towards support services that can make all the difference during such a difficult time.”

Funds raised through Dry July directly support practical, life-changing services – from transport and accommodation during treatment, to wellness programs, specialist cancer nurses, and therapy sessions.

Many of these projects are entirely community funded and simply can’t continue without ongoing public support.

This year, donations will help 40 cancer organisations across Australia, including Cancer Council, Bowel Cancer Australia, and Prostate Cancer Foundation of Australia.

Since 2008, over 377,000 Australians have taken part in Dry July, funding more than 1200 projects across 80 cancer organisations.

This year, the fundraiser is aiming to rally 30,000 participants to sign up, donate, and help our fellow Aussies. Every dollar counts.

Take up the challenge and Go Dry this July. Register as an individual, workplace or team at www.dryjuly.com.