Crafting a compelling job application letter is crucial for making a great first impression. It’s important to recognise that application letters, like resumés, should be tailored to each specific position and company. An effective cover letter targets a particular role, showcasing examples from your experience that highlight relevant skills. Your goal is to convince the reader of your genuine and specific interest in the job and the company.

Keep your letter concise. Hiring managers often sift through numerous cover letters, so they need to quickly see what you offer. In one or two sentences, introduce yourself, explain why they should hire you, and express your enthusiasm for the role.

Do your homework: Research the company and the team you hope to join. Start with the company’s website and, if accessible, the team’s intranet. Explore industry websites, journals, and newsletters for news and information about the company and its sector. This research ensures you’re up to date with current trends and potential challenges in the industry, helping you understand what the team needs and how you can contribute.

Finding the right tone: Your cover letter should reflect the organisation’s culture. A creative startup will differ greatly from a traditional bank or accounting firm in its tone and style. Different teams and departments may have unique ways of working and communicating. Determine whether they have a formal, reserved approach or a more relaxed, informal one. If you’re unsure, be your authentic self and hope for a fit.

Preparing your résumé: Review your resumé from the hiring manager’s perspective. Use language and industry jargon appropriately, address any gaps in your work history with brief explanations, and ensure consistency. A polished resumé complements your tailored cover letter.



Structure of the application letter: Format your letter as if you’re mailing it, even if you’re sending it by email. This adds a professional touch. Here’s a simple structure:

• Introduction: State the position you’re applying for and what attracted you to it. This is your first impression, so make it count. Highlight what you can bring to the role with relevant skills and successes.
• Body paragraphs: Highlight your qualifications and strengths most relevant to the position.
• Conclusion: Recap what you would bring to the organisation and express your continued interest in the position.
• Final check: Carefully proofread your letter for mistakes, and then check it again.

Honing the body paragraphs: Address the criteria in the job advertisement with real examples demonstrating your skills and how you added value to previous roles. Always tell the truth; don’t exaggerate or embellish your accomplishments.

Double-check key areas:

• Spelling and Grammar: Avoid careless mistakes. Use a dictionary, ask someone to review your letter, and read it aloud to ensure that it flows.
• Consistency: Maintain consistent capitalisation for job titles and other terms.
• Confidence: State confidently that you are the right person for the job, avoiding phrases like “I believe” or “I feel.”
• Jargon and clichés: Use technical terms appropriately but avoid jargon that might confuse an HR manager. Steer clear of overused phrases like “people person” or “perfectionist”, or “thinking outside the box.”

Avoid Common Pitfalls:

• Making jokes: Humour can be subjective and easily misunderstood.
• Mentioning salary: Unless requested, avoid discussing your current salary or salary expectations.
• Copy and pasting: Tailor your cover letter for each application instead of reusing a former letter with a few tweaks.
• Relying on templates or AI: While templates and AI can be helpful, ensure your letter sounds personal and authentic.

Remember, there’s no “one size fits all” approach. Use your experience and judgment to decide the best strategy for the role, considering the industry and the organisation’s culture and best practices. Best of luck.