Lauren Murphy from Travel Focus was invited on a Colorado “famil” in February, (short for “familiarisation trip” – an industry perk where travel agents are hosted to experience a destination first-hand).

She expected the usual suspects: snowy peaks, buzzing ski towns, and the odd mulled wine by the fire. What she didn’t expect was how much this trip would shift the way we talk about Colorado.

For starters: the sunshine. Three hundred days a year, apparently. Not something we associate with ski holidays but stepping off the plane into blue skies and crisp, dry air set the tone straight away. This wasn’t going to be your average alpine escape.

Lauren’s trip took her from Denver to the snowfields of Steamboat, Vail, Aspen and Telluride - each with its own personality. While the big-name resorts of Aspen and Vail delivered as promised it was the lesser-hyped towns that left the biggest impression.

Telluride had this warm, small-town vibe that makes you want to slow down and stay a while.

Steamboat, on the other hand, looks like it’s been plucked straight from a western film set, only with world-class champagne powder and scenery that stops you in your tracks.

There were plenty of moments off the slopes that really stood out and you don’t have to ski or snowboard to enjoy Colorado.

One of Lauren’s highlights was snowmobiling in Telluride. Open trails, barely another person in sight, and that feeling of being completely out in nature.

It was equally peaceful and thrilling. Another unexpected favourite was a visit to Kemo Sabe in Vail, a well-known Western outfitter specialising in custom boots, belts and cowboy hats.

Lauren got to design her own hat from scratch, picking the shape, band, stitching, even branding it with initials.

It was fun, personal, and a great option for families, small groups, or anyone wanting a break from the snow without feeling like they’re missing out. There’s a lot to do even if you never step foot on the slopes.

In Aspen, The Little Nell hotel made a strong impression. With its unbeatable location right at the base of the lift and a team that gets what skiers need, it’s the kind of place where everything just works - easy, comfortable, and genuinely welcoming.

And here’s a tip for Aussie skiers: grab an Epic or Ikon pass before you go. Not only does it unlock Colorado’s top resorts, but it also gives you unlimited lift access at ski fields in Australia, including Thredbo and Perisher.

Colorado is a place where the scenery stuns, the experiences stay with you, and the people make you feel at home. There’s something here for everyone, on or off the mountain.

If you’ve ever considered a ski trip to Colorado, or just want to hear more, get in touch with Lauren at Travel Focus Group. Email us at [email protected] or call 02 4209 2044.